Marketing Your Stump Removal Business:
Here are some ideas we’ve successfully used. Craigslist ads can be great if you manage them and update them daily to stay on top of page. They are usually free and can get your business out there. With Stump grinding, people can call you, tell you diameter of the stump and how easy or difficult it is to access and you can give them a round about estimate over the phone.
TIP: ALWAYS have them text you a photo of the stump and the gate or area you will have to access it. You will be amazed at some of the places you will have to get your machines and when it’s tough to get to, charge extra! Another thing to think about is ground type? Is it really rocky where you live? Is the soil really wet and clay? If so, these things will slow production and rocks will dull your teeth FAST and replacing teeth is expensive.
When I give an estimate over the phone I always make sure they understand that it is just an estimate and when I get there to look at the stump the price may change according to size, access, etc. But usually the price is close, the contract is written and signed and the stump is ground right then and there if I’m not too busy.
I spend most of my Mondays and Tuesdays bidding and Wed – Sat grinding stumps, removing hardwoods and cutting brush.
So here are a few more tips I have learned along the way.
Nothing will help your business grow more than YOU. Wrap your mind around knocking on doors. Your smiling face may get some rejection but I’ve built my business on door to door sales and word of mouth referrals for 24 years. Eventually the momentum takes over and there is no need but I still look forward to knocking a door here and there.
Being out in the community, joining the chamber of commerce, going to city meetings, networking with tree care businesses that do not have a stump grinder, networking with local home builders, landscapers, property management companies and providing outstanding service with a smile so your clients recommend you. Always be promoting is the key. Hand out some company swag. People love hats & T-shirts and it’s an inexpensive way to get out there.
Word of mouth is the best marketing for your stump grinding business but as you build a reputation be sure to leverage social media, yelp, google business, to grow awareness and get work.
We’ve found that our Google business listing for Stump Removal has been helpful. Word of mouth is our best form of advertising but in a populated and competitive space, online reviews make a difference.
Be sure to register your business with google and get on google maps for local searches. That way when someone searched for stump removal service in your area you business will show up google maps. The verification process can be a pain but it’s worth going through. Get reviews too. We all make decisions on new purchases by reading reviews if we aren’t already loyal customers.
Customer Service Is Key:
One of the biggest differences I’ve encountered with our business compared to others is our customer service. We go above and beyond to make sure our customers are happy. I stand by my work, and do my best to be thorough but if there is ever a missed root or piece of stump all the customer has to do is call and I will go back.
If I underbid a job, I stick by my estimate and help clients pick proper trees to plant. Whenever possible I make sure to communicate face to face with clients. We live in a digital world and even though we can leverage it, people still want to know you know what you are doing and they appreciate you taking the time with them.
When you take the time, they will make the time to give you a great review!
Final Tip – Invest In Your Stump Removal Business:
It takes money to make money. So as your business starts making money be sure to re-invest it by taking care of your equipment. If there is a tool that can help you work faster, better and more economically, then invest in it. I spent 2 years hearing about the Alpine Rhino wheel from other stump grinding friends, watching videos, reviewing the product etc before I pulled the trigger and I wish I would have just spent the money as soon as I heard about it.
If you’ve read this long post, you’ve proven you have tenacity and desire. If you are looking for a stump grinding service in Meridian ID or Treasure Valley areas, we look forward to hearing from you.
SRNW: Boise Idaho Land Clearing, Excavation, Stump Grinding Service Sine 1998.
- Stump Removal NW is fully licensed, bonded & insured in Idaho & Oregon.
- Stump Removal NW gets utility locates when necessary. Safety is paramount.
- Stump Removal NW will taylor every job to fit our clients budget and needs. Just check out our Idaho excavation services.
- Stump Removal NW grinds to a depth of 12-15″ (baring any rock or ledge) & chases roots for complete removal.
- Stump Removal NW can haul away chips and bring fresh topsoil to leave the area pristine for extra charge.
- Stump Removal NW land clearing service can reclaim your overgrown ground from anything; blackberries, brush, trees, weeds, etc.
- Stump Removal NW also has a network of professional tree service partners and landscapers so all of your outdoor needs are met.